AVP – Digital Marketing

4 - 9 Years

Job Description

Manage overall digital leadgen including SEM, Social Media and Organic traffic
Optimize digital spend to maximize ROI
Monitor lead funnel from acquisition through Landing Pages to final revenue
Monitor, Guide & lead the SEO & SMM team to make use of its fullest potential to achieve digital marketing objectives of Truweight
Design an effective social media presence for Truweight.
Coordinate & collaborate with the external agencies for the digital marketing activities
Conduct the market analysis, suggest & execute the new marketing initiatives to capitalize on the open market opportunities
Work closely with the top management towards effective utilization of marketing budget with specific ROI
Work closely with the other teams towards brainstorming new and creative growth strategies
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Salary: INR Esop, Performance based variable pay

Industry:Wellness / Fitness / Sports / Beauty

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Senior Management


Employment Type:Permanent Job, Full Time


Desired Candidate Profile

Candidate profile:
Minimum 4 years experience into leading Digital Marketing team
Graduate in Engineering from tier I & II college
MBA in Marketing from a premier institute will be big plus
Data driven & absolutely tech savvy
Strong analytical & presentation skills
Having worked as an entrepreneur will have a big edge (doesnt matter whether you succeeded or failed)
Must have keen understanding of the business
Must have an entrepreneurial approach in functional methodologies

Key Skills:
Mobile Marketing
Social Media Marketing
Affiliate Marketing
Content Marketing
Meta Search Marketing
Strategic Planning and Measurement
Vendor Management
Lead Generation
Business Analysis
Analytical skills and should be aware about the latest tools used in digital marketing
Web Analytics
Brand Management
Media Buying
Campaign Management


UG:B.Tech/B.E. - Any Specialization, Automobile, Aviation, Computers, Electrical, Electronics/Telecommunication, Marine

Company Profile

Truweight Wellness Pvt LTd

Company Profile:
Our Mission: “Make Earth Lighter & Healthier�

How we are changing the world for the better?

Healthcare is synonyms with medicines and hospitals. But we believe food is the best medicine. We have reversed so many diseases with food, those that medical industry still believes are incurable. People who have been taking diabetes medications for 8 years have gone off medications completely with our program. Women who could not get pregnant because of PCOS, have discovered the joy of motherhood. Obese people have lost 25 kgs and have become marathon runners. List of such life-changing stories is endless. We need your support to keep on adding to this list.

Who Are We?

We are a Super Food based Healthcare company, founded by IIM-A & MDI alumni and funded by Kalaari Capital. We have been helping our clients live a healthy life through diet/nutritional counselling and a wide range of effective superfoods. We offer customized natural solutions for a range of lifestyle diseases: diabetes, thyroid, cholesterol, heart issues, etc. As weight is the common thread between all the lifestyle diseases, the emphasis is on weight.

Why Truweight?

• One of the largest companies in this segment in India
• Very unique offering with no parallel
• Strong team of 280+ members’ team
• Team comprises of alumni of IIM, IIT, MDI & FMS
• Highly engaging app: A client spends over 5 minutes in-app daily and comes to app 4 times every day.
View Contact Details+

Contact Company:Truweight Wellness Pvt LTd